When choosing a packaging of a cosmetic product, we have to take into account 4 fundamental factors:

  1. Material
  2. Color
  3. Naming
  4. Print finished variants


All these points will shape the appearance of our cosmetic product and is essential when it comes to highlighting from other brands. According to studies, 70% of purchases are decided in the store itself and it is here that the packaging plays a key rol.

This post is also available in: Spanish