We all know the importance of first impressions when forming an opinion in relation to a cosmetic. Therefore, the importance of the texture. More and more different cosmetic manufacturers are committed to the investigation of new textures that improve the sensory aspects of  cosmetics.

In this 2019, we have seen proliferate the so-called gel-creamy, cosmetics halfway between cream and gel, which thanks to its fine texture facilitates the application and penetration into the skin.

This post is also available in: Spanish

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