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Creation of a cosmetic brand

MS Lineas » Creation of a cosmetic brand

2020 cosmetics trend

2020 cosmetics trend

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Everything indicates that the cosmetic industry will be marked by the following factors throughout 2020:Increasingly personalized cosmeticsEcology and respect for the environmentTechnology: an increasingly demanding consumer means new fields of research and technol ...
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THE IMPORTANCE OF THE PACKAGING IN COSMETICS

THE IMPORTANCE OF THE PACKAGING IN COSMETICS

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When choosing a packaging of a cosmetic product, we have to take into account 4 fundamental factors:MaterialColorNamingPrint finished variants All these points will shape the appearance of our cosmetic product and is essential when it comes to highlighting from other brands. According to studie ...
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skincare star ingredients

skincare star ingredients

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At the end of 2018 and along this 2019, the use of some ingredients has been increased due to its surprising effects on the skin.These booming ingredients are vitamin C, retinol and cica. All of them help fight the passage of time on the skin and are increasingly demanded within the cosmetic indus ...
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Dental cosmetic products, a booming sector

Dental cosmetic products, a booming sector

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The proliferation of all types of dentifrices and oral hygiene products whose purpose is purely aesthetic are increasing. This is a growing sector, in fact many cosmetic brands have incorporated some oral cosmetics into their product range.Studies indicate that oral products based on natural active ...
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Cosmetics products for men

Cosmetics products for men

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Men are increasingly present in the world of cosmetics. Therefore, brands are launching special cosmetics for them. Among the best selling men's cosmetic products are hair loss shampoos, acne  and sensitive skin creams, as well as all types of beard grooming products.Thanks to the growth in the ...
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Pets: shampoo & cosmetics

Pets: shampoo & cosmetics

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From now on MS can also manufacture all kinds of pet shampoo. There are many different types of shampoos and humans do, sometimes choosing the right one can be a little disconcerting. What you have to be very clear is that dogs should not bathe with human shampoo, the shampoo should be and has to be ...
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What must be borne in mind when creating our own cosmetics brand?

What must be borne in mind when creating our own cosmetics brand?

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In a market saturated with cosmetics products such as the one before us at the present time, it is important to know how to seek out new niches in market, new products, new formulae, though also being aware of how to show this freshness and quality in our packaging...There can be n ...
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The importance of a good logo in our beauty product

The importance of a good logo in our beauty product

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Many tend to relate a logo with a series of aesthetic principles, however, the logo is much more than mere aesthetics, it must transmit the identity of our brand, to know how to express our product’s qualities and adapt to our target market.For example, if we create a brand for teenagers, we shoul ...
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Brand creation process

Brand creation process

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http://www.youtube.com/watch?v=vvQxIE5Q4Ds ...
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The 3 most common mistakes when selling

The 3 most common mistakes when selling

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http://www.youtube.com/watch?v=xhohO6P-dQY ...
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