Previsions for 2020 are a big growth in the haircare industry. The idea that a shampoo works for everyone has already gone out of fashion and the trend is increasingly to use specific products according to each type of hair. Thus, the hair care industry specializes and in 2020 we will see a proliferation of specified products. For example, we are seeing that more and more major brands are betting on purifying shampoos or all kinds of shampoo, booster and other ranges of specific products for curly hair…

Finally, another trend is the natural hair products, free of silicones and parabens, as well as an increasingly environmentally friendly packaging.

This post is also available in: Spanish

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