Everything indicates that the cosmetic industry will be marked by the following factors throughout 2020:

  • Increasingly personalized cosmetics
  • Ecology and respect for the environment
  • Technology: an increasingly demanding consumer means new fields of research and technological applications in terms of ingredients, textures, effects …
  • Higher knowledge of consumers of what they want and what they are looking  for in a cosmetic
  • CBD oil stands out as a star ingredient

 

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